London, September, 1941.
Following the departure of the formidable Editor, Henrietta Bird, from Womans Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist.
Her relationship with boyfriend Charles is blossoming, while Emmys best friend Bunty, is still reeling from the very worst of the Blitz, but bravely looking to the future. Together, the friends are determined to Make a Go of It.
When the Ministry of Information calls on Britain's women's magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help. But when she and Bunty meet a young woman who shows them the very real challenges that women war workers face, Emmy must tackle a life-changing dilemma between doing her duty, and standing by her friends.
Every bit as funny, touching and cheering as AJ Pearces debut, Dear Mrs Bird, Yours Cheerfully is a celebration of friendship, a testament to the strength of women and the importance of lifting each other up, even in the most challenging times.