Written with humour and style by popular historian Bobby Aherne, this is the definitive story of Tayto over the last 70 years, from the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto’s election campaign, the search for Mrs Tayto, and the rollercoasters of Tayto Park. Beautifully illustrated with hundreds of images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, this is a book for the whole family to enjoy.

Tayto will donate €1.00 for every book sold to its charity partner, Alone. Alone is a national organisation that enables older people to age securely in their homes as well as providing befriending services, advocacy and support . Tayto is proud to support Alone.