Pressure Principle

Whether it's the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere.

So how can we turn this into our advantage?

Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby's most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage.

He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life's work into an accessible and practical book with examples from the world of business, sport and the classroom.

From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on.