Geek Way

We're living in a time of amazing innovation, but we're not paying enough attention to one of the most important of all: the innovation to the company itself. Now, Andrew McAfee explains how engineers and geeks are changing the world of business - with extraordinary results. A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can and should be.

They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts.

By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future.

The future is geek.