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Award-winning, Independent Bookshop in South Dublin

The Company of Books is an award-winning, independent bookshop in Ranelagh, Dublin 6. We stock an extensive range of fiction, non-fiction and children’s books which are available in the shop and on our site. 

Purple Cow

S7M49JSSY3S7G
€12.50
In stock
1
Product Details
ISBN: 9780141016405
Author: Godin, Seth
Format: Paperback

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Awards

About The Company Of Books

The Company of Books opened at 96 Ranelagh Village in November 2009 and has been gathering good reviews and loyal customers since.  Country Finalist for Independent Bookshop of the Year 2021 (Booksellers Association) and Dublin Winner of An Post Bookshop of the Year.

We have an eclectic mix of fiction, non-fiction and children’s books offering something for everyone. Spot a review of a book you’d like to read? Contact us and if we don’t have it, we’ll order it for you.

We also sell book vouchers and a range of beautiful cards and stationery.

Independent bookshop
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100% Irish Owned